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Three hydrogel eye patches are inspired by the brand’s beloved candy flavors.
September 21, 2026
By: Lianna Albrizio
As the foodie trend in beauty continues to satiate consumer need for treat-filled routines, there’s no shortage of sweet-smelling products… even for eye care!
Wellness-inspired skincare brand ESW Beauty is applying low-sugar gummy and hard candy brand SmartSweets’ beloved flavors into its hydrogel eye patches for a sweet spa day.
The lineup includes Sourmelon Bites for refreshed, luminous-looking under eyes; Sweet Fish to yield plump, hydrated-looking under eyes; and Peach Rings for smoother, more even-looking under eyes.
The collection is available nationwide at Target, Sprouts Farmers Market, Whole Foods Market and Meijer.
For more on ESW Beauty’s recent rebrand, go here.
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